Sumo Grande: Seeding Activity to the High-end Tourist Market.
Sudeep Kumar Biswas, Alliance Business School, Bangalore.
Paper Abstract
TATA Motors has segmented, targeted, and positioned selected products according to their features and brand equity in the market. Products such as the newly launched indigo CS, Palio MultiJet, Safari Dicor, and Sumo Grande are thus positioned [...]
Are we just a body with a personality? From my understanding, we are much more than that. Each one of us has a higher aspect. This higher aspect has been typically called the Higher Self. If I am not wrong, others have also referred to it as the oversoul or overself.
Who and what is [...]
“Modern man is not the man who goes off to discover himself, his secrets, his hidden truth; he is the man who tries to invent himself. This modernity does not ‘liberate man in his own being’: It compels him to face the task of producing himself.”
Baudelaire
In this paper an attempt has been made to undertake [...]
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