Alcoholic liquor interpretation of the "high king of the" three elements
The opportunity to take the fall rum, alcoholic liquor market incursions into the Central Plains, Oct. 9, “alcoholic liquor VIP market, plans to grow 500 conference and Chinese traders named conference” was held in Zhengzhou, Henan salt company, Hunan Han Holding Group Co., Ltd., Dongguan Rongsheng Wine Co., Ltd., Cham Trade Co., Ltd., God officially signed on as an alcoholic liquor business strategy Cooperation Partners. Alcoholic wine that few new customers signing universal strength, and it causes the alcoholic liquor industry, “Return of the King” plan consistent with expectations.
Strong-strong hand in the strong Always the Winner
Since 2009 has been an alcoholic liquor has been to strengthen team building, formed Xu Qiang, general manager of a strong management team for the team to absorb the Korean Survey, the industry has been Sheng Chuan “biggest names” to join the elite team, but also for recruitment of a large number of market Marketing Personnel, so that alcoholic liquor company’s operating team and staff greatly enhance the overall quality has formed the ideological type, learning, pioneering the internal team.
Same time, the alcoholic liquor has continued to strengthen market development and customer development, in May 2009, alcoholic wine tower Xin with Zhuhai City Wine Co. on the hole and possession of alcoholic excellent vintage wine reached an agreement level, tower Xin CEOs Pinch richest Zhuhai as well as 15-year long term of the contract have caused uproar in the industry: “strong combination of strategic cooperation will open alcoholic liquor market covering the whole country a new chapter in it?”
Alcoholic liquor with practical action to answer this question. The rum, alcoholic wine heavyweights signed four partners, to further promote the strong-strong hand in the development strategy. Henan Province Salt Industry Corporation, for example, it is responsible for salt production in Henan Province, the wholesale, retail and logistic distribution of the upgrade state-owned enterprises, municipal and provincial Salt systematically reported the following to implement China wine China wine industry vertical vane management, strategic cooperation, as an alcoholic wine customers, Henan Province Salt Industry Corporation will play a very significant network of its distribution of resources and guide the consumer role as an alcoholic liquor market quickly to open a major push in Henan.
This, alcoholic liquor, Ltd, Xu Qiang detailed analysis that the salt is related to people’s livelihood, is monopoly in the field, which makes the salt company has a complete and thorough Sell Networks and channels, even in the minds of consumers formed a reliable, credible image quality, “ready to use salt system, a network of ready-made channels and extensive personal connections and quality reputation, alcoholic liquor in the high-end brand image to quickly spread in the target market, fast implementation of products and dynamic marketing shop city “, so that Xu Qiang.
Because of alcoholic liquor in the brand, quality and variety of wine such as the scarcity of elements, forming a drunk Thatcher comprehensive image of the wine is very consistent with high-end consumer, the current high-end products Kam Proxy Concept, which has become a strong alcoholic liquor to attract companies around the important reasons for a strategic cooperation.
XU further analysis could be this strong alcoholic liquor cooperation with Henan Salt Corporation’s strategic outlook, the advantages of salt systems mainly in the network, delivery terms, but low value-added products, not profit margins, while alcoholic liquor as China’s high-end Spirit Representation of the brand, the profit margins on the system precisely to meet the demand for salt, in the complementarity between the two win-win, “powerful hand in hand, the strong Always the Winner, which is alcoholic wine and strategy in Henan Province Salt Industry Corporation cooperation, the core end result, “Xu Qiang, said.
It is understood that alcoholic liquor and Henan Salt Corporation has caused this cooperation model salt systems attach great importance to the “Henan pilot” after the successful experience accumulated, the model may be in the Salt System large-scale implementation.
“Gene” is the key to win the high-end liquor market
Combination of rum on the observation of this autumn, Xu strong that the liquor industry, production, scale, brand and benefit the further advantage of geographic and business focus to the trend more evident, further to the high-end brand of liquor, quality of direction, liquor market will further become norms and rationality, the backbone of enterprise performance recovery, famous brand benefit outstanding.
